Prof. Mukti Kanta Mishra

Dr. Mishra in his endeavor to explore entrepreneurial capability, as a Director of Consulting Firm along with three professors had taken over the management of one Engineering College in 2005. The engineering college (Jagannath Institute for Technology & Management (JITM), Paralakhemundi) located in a remote rural area of the poorest district of Orissa, is All India Council for Technical Education (AICTE) approved. At that time, it had seven academic departments and 420 seats, and was faced with reduced intake, poor academic performance and placement problems. Dr. Mishra has taken it as a mission of life and real time personal social responsibility to turn around this college and place it at a national level through qualitative improvement in curricular, co-curricular and extra-curricular activities. 

Dr Mishra’s career started in the corporate sector, where he has worked for over 18 years in various positions, the most noteworthy of them being in the Marketing Department at Hindustan Petroleum Corporation Ltd., India (a fortune 500 MNC), The Industrial Development Corporation of Orissa Limited, India and at Kinhill Engineers Pvt. Ltd., Melbourne, Australia. The responsibilities included branding, strategy, pricing, quality control, CSR issues and finally Industrial Relation problems. This provided an analytical framework and expertise to comprehend the existing problems and issues and anticipate the future threats.
  • Associate Auditor by the Registrar of Certified Auditors, Quality Society of Australasia – an International body for ISO Auditors.
  • Life member of Quality Society of Australasia
  • Provisional auditor of the International Register of Certified Auditors (IRCA, UK)
  • Permanent professional member of Indian Chamber of Commerce and also Member of the Utkal Chamber of Commerce and Industries
  • Associate Member at the Institute of Directors, New Delhi
  • Chairman, Governing Board of Orissa State Housing Board, Government of Orissa
  • Member, Management Committee, Orissa Electricity Regulatory Commission

Jan 2002 till 2004, Was awarded APA Scholarship to pursue PhD in 2002.

  • The scholarship tenure was for 42 months but Dr. Mishra completed within 24 months which is an exemplary achievement for Victoria University.
  • The Thesis was passed without any further correction for which the Post-Graduate Research Committee congratulated Dr. Mishra
  • While pursuing PhD, Dr. Mishra was involved in extensive teaching in International MBA programme
  • Dr. Mishra was advising the Faculty of Business and Law, VUT in formulating strategy for expansion into ASEAN markets.
  • October 1997 till 2002, Worked at Hindustan Petroleum Corporation Ltd, Ministry of Petroleum (A Government of India Corporation and fortune 500 Corporation) in the Marketing Division, Bhubaneswar Region as Senior Executive – Marketing for the entire state of Orissa.
  • Direct supervision of tenders for securing business from various Airlines (Domestic and International Carriers) and Major Industrial Houses (both PSUs and Private sector) and successful negotiation to secure the business
  • Major procurements for the Corporation and participation in Bids Committee to finalize Vendors for HPCL
  • Member in the Logistics Committee negotiating Transport Contracts for the entire Oil Industry for three years involving 450 Transport Companies from all over the Country
  • Formulated marketing strategies as the Leader of various SBUs/ Profit Centres
  • Marketing of LPG/ CNG in retail consumer trade and entire range of petroleum products for all Industrial Customers and Aviation Sectors following organisational restructuring and segregation of various departments
  • Branding of HP Products, Consumer Surveys and designing Culture – Customer Sensitive advertisements
  • Handled legal matters pertaining to consumer cases and civil suits/ cases.
  • October 1996 to September 1997, Deputy General Manager (Commercial/ Marketing) Industrial Development Corporation of Orissa Limited (IDCOL), a Government of Orissa Conglomerate, India (On Secondment). IDCOL is engaged in production and marketing products such as cement (dry processing), tough iron rod, spun pipe, cable, boiler pipes, jute products, yarns, Ferro chrome /Ferro alloys, pig iron (foundry), and also involved in mining such as chrome ore, limestone, etc. through various units. IDCOL has also a software-developing unit, which develops and markets customized software for various Government units.
  • Formulated and implemented innovative strategies for marketing of all products including software both in domestic and export market to compete in an increasingly liberal marketing environment as Government protection had been withdrawn in April 1996.
  • Engaged with export market of cement and chrome ore and import of cooking coke, which are finalised after extensive negotiation both at home and with international agents
  • Involved in streamlining and simplifying the purchase procedures (major purchases including raw materials) of all units
  • Implemented ISO 9000 guidelines and principles in various units and ISO certification
  • Formulated strategies for the operational expansion of various subsidiaries of IDCOL to complement the marketing set up.
  • Policy Advisory Role: Formulated the first ever attempt to implement a package for VRS to IDCOL employees in 1997.
  • July 1996 to September 1996, Worked at Hindustan Petroleum Corporation Limited, (A Government of India Corporation), Bhubaneswar Region.
  • Participated in Management Audit, Management Staff Job Description, Organizational Restructuring, ISO 9000 Series implementation, Appraisal System Review and Quality Manual preparation.
  • July 1995 to July 1996 & April 98 to July 98, Senior Consultant in International Division, Kinhill Engineers Pvt Ltd., Melbourne, Australia (Largest Australian Engineering Consulting Corporation with subsidiaries and associated companies in Asia)
  • Provided marketing strategies for major infrastructure related projects funded by international financial institutions such as the World Bank, Asian Development Bank, and the Australian Agency for International Development now AusAid in Indonesia, Vietnam, Cambodia, Thailand and India.
  • Provided advice on the company’s expansion policy in the Indian sub-continent and involved in competitive bids for major projects; also carried out socio-economic input and impact analysis. Team member in core negotiation team for Thailand, Indonesia and Philippines.
  • Generated revenue surplus of $ 500k through financial planning and investing excess funds in call money market in Australia for which Kinhill hired Dr. Mishra after he returned to India as a senior consultant in International division on business visa.
  • December 1987 to July 1995 Hindustan Petroleum Corporation Ltd. (HPCL), Ministry of Petroleum, (A Government of India Corporation). Dr. Mishra was a permanent employee in the Marketing Division of HPCL since 1987 during which time held a variety of positions. His roles included administration, formulation of marketing strategies, coordination and taking policy decisions at regional and zonal level for enhancement of HPCL’s market share in retailing and bulk selling.
  • Ensured continuous and uninterrupted supply of petroleum products to various retailing points and industries throughout India. He has had to develop marketing strategies for petroleum products such as Motor Spirit (87 and 93 octane) (MS), High Speed Diesel (HSD), Furnace oil (FO), Low sulphur High Speed (LSHS) Naphtha, Bitumen, Liquefied Petroleum Gas (LPG), all grades of lubricants, commissioning of Retail Outlets, LPG Agencies, Superior Kerosene Oil (SKO) Dealerships.
  • Prepared business plans including forecasting of sales, revenues, costs, discounted cash flow analysis, etc. He was also responsible for developing various innovative ideas in advertising of lubricants.
  • Merchandised various products in the retail network of HPCL.
  • Surpassed the targets in the marketing and sales of allied products such as tyres (MRF), batteries (Exide) and accessories (automobile).
  • Enhanced the market share by 150-200% in each region that he worked in and won over the accounts of many major Government and private multinational organizations in India.
  • Handled Consumer complaints and all court matters pertaining to the Region he was associated with.
  • September 1986 to December 1987, Utkal University, Orissa, Dr. Mishra held the position as University Research Scholar in the Post Graduate Department of Analytical and Applied Economics and carried out a study on the “Role of Commercial Banks in the Economic Development of Orissa”. During this period he was extensively involved in teaching Monetary Economics and International Monetary Management to Postgraduate Students. While carrying out the study he interacted with all Public Sector Banks operating in the state of Orissa, various Government Departments, industrial houses and small scale/ cottage industries etc. This was an exploratory qualitative study.
  • Mishra M.K, and Chinara M, 2002, Power Sector Reforms in Orissa: Some Reflections, paper presented at the National Seminar on Power Sector Reforms and Human Development in Orissa, Utkal University, Orissa and Research and Information Center of Orissa.
  • Mishra M. K, 2002, Reforms of Public Institutions and Governance: A conceptual Note, paper presented at the National Seminar on Indian Society in the new Millennium: Socio-Economic-Political and Cultural Issues, Utkal University Bhubaneswar and Indian Institute of Advanced Study, Shimla.
  • Mishra M.K, and Armstrong A, 2002, Ethics and Governance Reforms in Public Sector – A Commentary, Paper Presented at the II International Conference on Ethics in Griffith University, Brisbane, International Institute of Ethics and Australian Association for Professional and Applied Ethics.
  • Mishra M.K, 2003, Metaphysics of Governance: Business Vs Ethical Issues, Is the dynamics of Governances Contentious?, Paper presented at the Association of Indian Management Schools 15th Annual Convention 2003.
  • Mishra M.K, and Armstrong A, 2003, Role of Ethics in Governance Reforms: A Public Sector Perspective, Paper published in the Annual Journal of Indian Institute of Public Administration, Vol. XI, 2003, IIPA, New Delhi.
  • Mishra M.K, 2005, edited the Journal published at the 8th National Conference on e-Governance conducted by the Department of Information Technology and Department of Administrative Reforms and Public Grievances, Government of India.
  • Mishra M.K. and Armstrong A, 2005, Ethics and Governance in the Public Sector – A Seamless Convergence, Paper published in the 8th National Conference on e-Governance Journal.
  • Mishra M.K., 2005, Corporate Good Governance and Social Responsibility, A Universal Mystique Reality – Paradigm Shift Required., Paper (Refreed)Presented in 9th International Conference on Marketing and Developments, Athens, Greece.