Bachelor of Design (B.des) in Product Design

The Bachelor of Design (B.Des) in Product Design is a future-focused undergraduate program that prepares students to create meaningful, innovative, and user-centric products for a rapidly evolving world. The programme blends creativity, technology, and strategic thinking to develop designers who can transform ideas into impactful physical and digital products. At its core, Product Design is about solving real-world problems through thoughtful design. This programme equips students with the ability to research user needs, conceptualize solutions, and develop products that are functional, sustainable, and aesthetically compelling. Students learn to balance creativity with technical feasibility, market relevance, and human experience.

What You Will Learn

• User research and human-centered design
• Product ideation and concept development
• Design visualization, sketching, and digital rendering
• Materials, manufacturing processes, and sustainability
• Prototyping, model making, and design validation
• Design strategy, entrepreneurship, and professional practice

Duration 

4 years

Career Opportunities

Graduates of the B.Des in Product Design can pursue diverse career paths across multiple industries, including:

• Product Designer
• Industrial Designer
• UX/UI Designer
• Design Researcher
• Innovation Consultant
• Entrepreneur / Startup Founder
• Design Strategist

They are well-equipped to work in sectors such as consumer products, automotive, furniture, healthcare, technology, and emerging design-led startups.